What Is Black Hat SEO?
Hello, everyone, and welcome back to an episode of Five Minute SEO with me Trent Ross. Today we’re going to be closing up a three part series about our different types of SEO tactics. So if you haven’t listened to the white hat and grey hat SEO, which is the two episodes prior to this one, it’s worth jumping back and having a listen. Anyway, so we’re gonna jump right in. So blackhat SEO tactics, basically, in a nutshell, they’re the thing that you should not be doing. They go against Google guidelines. And once Google snags you doing it, they’re gonna either D rank your site, or D index, it dn, d e d indexing, it being probably the worst thing that can happen, because you will have quite a hard time getting Google to re index your site. So D indexing means that your site just won’t show up in Google search. And that for your business is pretty, pretty bad. So I’m going to cover just a few examples of blackhat. Seo today, we only have the five minutes. So So we’re going to start with hidden text or links. So this is a pretty old tactic. However, some people still use it. Look, basically all it means is that you make the text, the same color as your background. That’s the easiest way of doing it. And that’s how most people do it. So what happens is, is that the user reading through content or on their web page, or they won’t actually notice the hidden text. And generally, this ties in with what we’re going to talk about right now, as well as keyword stuffing. So keyword stuffing is grabbing your generally your primary keyword and putting it in an article or web page, multiple, multiple, multiple times, thinking that Google is going to see that keyword multiple times. And you will rank higher based on that keyword. Now, this used to work a long time ago, when Google was kind of still figuring all that stuff out. You could basically rank a site for almost anything based on the amount of keywords you put in there. But after one of the algorithm updates many, many years ago, they squash this pretty fast. So yeah, so no all keyword stuffing, and don’t start hiding text anywhere in your web page, because Google can find it now. And they they realize that it’s hidden and that big smack on the wrist for you. So the next one we’re moving on to is PB ns. So it This isn’t necessarily blackhat. SEO, I guess it is a tactic. So what it is, is it’s called a private blog network. So basically, what happens is, is that individual by se 567, or have to 20 domain names, I’ll get hosting for that domain name. And then they’ll turn all of those websites into a blog. And they’ll basically all feed off each other, create domain authority for those blogs. And then those individuals will sell you links on those blogs. So this sounds great to start with. In theory. However, it’s not the best approach anymore. Google’s pretty fast now at finding these pbn networks and they basically just DVR you and D index them. So if you ever looking around to buy backlinks, which is our thing you should not be doing but if you do steer clear of pbn networks. So let’s move on to the next thing which is buying backlinks. So I’ll just said you probably shouldn’t do it. And you really probably shouldn’t, the best type of backlink you can get is a natural one. If you go to somewhere like Fiverr, or even any of the freelancer, any of the kind of, you know, micro marketing, or micro, whatever they call them websites these days, you’ll generally find that people be selling 1000s of backlinks for you know, 10 bucks. And if that isn’t a good indicator that it’s too good to be true, then you probably should just be buying them and destroying your website. Most of these backlinks are on very spammy sites. Google has a way of determining that they’re a spammy site, you can use tools to determine that as well. However, placing your backlinks on these sites actually create no value. Now Google looks at these backlinks now. And they basically, I think it’s got to the point where it doesn’t even do indexing website anymore. I just don’t even count the backlink. So you’re essentially you’re just wasting money. So the last one we’ll move on to is duplicate content. This is a little bit controversial. So in terms of duplicate content is exactly that. It’s basically having a page that has exactly the same content as another page. And you might try and rank each individual page for a particular term. So all you’re doing is replacing a particular primary keyword with another primary keyword and hoping for the best now when you cracker the five minutes here, but that’s okay for now. So what that means is, you will have, say, a page on, say, a marketing agency in Sydney. And then you have another page for a marketing agency in Canberra. However, the content between the two is 99%, the same, just a primary key words that you’ve changed out. So sometimes in theory, it can work if you’re a company and you your aim is for local SEO. Sometimes that works with Google. But most of the time, they’ll look at it. And now just, they just devalue the page. They don’t necessarily the index anymore on duplicate content. In fact, just recently, Mueller, one of the guys that works for Google, actually stated that they don’t do d value, or sorry, they do dva duplicate content, that’s not such a major issue anymore. They just basically don’t count it. So it’s kind of just a waste of time, on your end if you’re doing duplicate content, and it’s just lazy as well. I know, money can be tight sometimes. But if you’re serious about your business, you either hire someone like me to help you deal with that duplicate content issue, or you outsource to a good freelance writer. And when I say go one, you want a native English speaking one. Obviously, if your website is in English, yeah, and you go from there, and you use that content, and you build a campaign around that content, etc, etc. Anyway, so that one’s up the episode. What is blackhat Seo? Don’t forget to hit subscribe if you can I try and release a five minute SEO podcast once a week. I keep it at five minutes, even though this is nearly seven minutes. pretty ironic. Just so it’s fast for you to listen to. Anyway, I’ll see you next time.